In the highly competitive legal industry, every dollar spent on marketing must yield results. But what happens when your marketing agency starts strong but gradually loses steam? If you’ve noticed a decline in service quality over time, you’re not alone. Many law firms face this issue, but there’s a way to keep your agency’s core team fully engaged and ensure your firm continues to get the best service.
Understanding the Agency Structure
Think of a typical marketing agency as an onion. At the core, you have the subject matter experts—the individuals with the most experience and knowledge in their field. As you move outward, the expertise diminishes until you reach the outer layers, where you’ll find interns and less experienced staff. It’s common for agencies to engage their core team during the initial months of a partnership. However, as time passes, the focus often shifts to less experienced staff, which can negatively impact the results you see.
How to Keep the Core Team Engaged
To maintain the level of attention your account needs, it’s crucial to attract and retain the focus of the core team throughout your relationship with the agency. Here’s how you can do it:
- Request Third-Party Audits:
Periodically request audits of your website, SEO, or PPC campaigns from third-party agencies. These audits provide a fresh perspective and can highlight areas for improvement that your current agency might overlook. When you present these findings to your agency, it signals that you’re actively monitoring their performance, which often prompts them to escalate the matter to their core team. - Strategically Time Your Requests:
While it’s important to keep your agency on their toes, overdoing it can backfire. If you’re a smaller client for the agency, pushing too hard might lead to them prioritizing other accounts over yours. For mid-level or high-priority clients, consider requesting an audit once a quarter. This ensures you maintain a balance between getting the attention you need and maintaining a positive relationship with your agency. - Understand Your Position:
Knowing where you stand in your agency’s portfolio is crucial. If you’re a high-value client, you have more leverage. Use it wisely to keep the core team engaged without becoming a burden.
Conclusion
The key to a successful long-term relationship with your marketing agency lies in maintaining the right level of involvement and feedback. By strategically requesting third-party audits and understanding your position in the agency’s portfolio, you can ensure that your law firm continues to receive top-tier service. Remember, it’s not just about starting strong—it’s about maintaining that momentum to achieve sustained growth and success.
For more insights and a free consultation, visit epicwebcrafts.com. We offer complimentary SEO and PPC audits that you can use to evaluate your current agency’s performance or explore what other options might be available to enhance your marketing efforts.
